Brand Management

Brand Management: 5 Effective Principles

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With digital marketing becoming an influential approach for most brands, the importance of brand management is often underrated. Simply put, brand management is the...
We're inundated with text. Most social platforms are full of this or that post, that's text based, with an image or video. Even our phones, you see people speaking on them less than looking at them. However, your VOICE is powerful. Think about it, it's someone's birthday. What do they like to hear or see. Your voice singing them happy birthday or a txt message, "Happy birthday" Wall Street Journal writes about the growing list of apps that enabled voice communication, one to one but also in a group. How can you leverage your voice to build a better relationship with your customers and others? When people have a "life occasion" - birthday or otherwise send them a video message via FB messenger or other direct message. Use What's App to send a voice message to let someone know you're thinking about htem Call a customer and leave a voice mail (if they don't pick up). Just hearing your voice, might make them feel special. WSJ writes " Talking was the most popular way to communicate via cellphone in the fall of 2012, with 94% of survey respondents having done so in the prior week, according to consumer-research firm MRI-Simmons. By the spring of 2019, talking had fallen to least popular, behind texting, emailing, posting to social media and using chat apps, with just 45% reporting doing it in the prior week. In other words, less than half had used their phone for an actual phone call. " I know talking on the phone might feel quaint. However the human voice (and handshake) are still important forms of communication. Of course this leads me to remind you, that VOICE search will continue to grow. If you're not thinking of how to use Siri, Alexa and Google Voice in your marketing plans, do so.

Your Voice is Powerful. Use it to Connect with Customers.

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We're inundated with text. Most social platforms are full of this or that post, that's text based, with an image or video. Even our...

Planning Success for your Brand

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In the early days of your business you need to plan religiously. You need plans to build revenue, plans to provide a consistent, high...
buying and using gift cards

10 Tips for Buying and Using Gift Cards

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Best Tips for buying and using gift cards will be described in this article. Many millions of Americans will once again purchase, give, and...

Why You Need a Text Messaging Service is Important for Business

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The most crucial aspect of any business is communicating with its clients. You must ensure that customers are satisfied with your services and that...

5 Reasons Why Content Optimization is Important

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You may be wondering why content optimization is important. But if you're running a      business and you want to grow it, you...

Why Employees are Essential for Your Social Media Strategy

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Social media is a critical part of any business’ social media strategy.  Let’s face it - it’s now used as a search engine in...

Top 15 Email Campaign Service Companies In 2022

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Email campaign service companies may help you establish a loyal customer base, raise brand awareness, and enhance sales, all of which would lead to...

Use of SEO limited to websites: true or myth?

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SEO is synonymous with organic growth. Search engine optimization promises the most long-term and cost-effective results of all the channels for marketing your brand...

Marketing Technique for Different Demographics

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A demographic is a particular part of a population. There are many different demographics that advertisements can reach. Young, old, wealthy, low-income, ethnicity, and...