Best User Behavior Analytics Tools will be discussed in this article. With our thorough selection of the top user behavior analytics programs for 2023, you can see how consumers engage with your product and keep one step ahead of the competition. This list contrasts ratings, attributes, benefits and drawbacks, and cost. Pick your preferred user behavior analytics tool right now!
It is not sufficient to create a product with a beautiful UI and an easy user experience in the corporate world of today. Additionally, you must make sure that your product consistently engages users and addresses their primary issues. It’s critical to understand how customers are interacting with your product if you want to maintain your position as a market leader. Tools for user behavior analytics make it possible to do just that. They expose all user behavior as they navigate your website or app and highlight trouble spots that need to be fixed. We’ll evaluate some of the most well-liked user behavior analytics solutions in this article to assist you in selecting the finest one for your unique situation! Let’s get going!
What do tools for user behavior analytics do?
Tools for analyzing user behavior make all user and visitor interactions with the product visible. These tools assist companies in identifying what goes wrong and how to resolve problems when they experience low conversion rates or low sales of their services.
The extensive actions users conduct on a website can be categorized as user behavior. These behaviors can include what they click on, where they click, which features they commonly utilize, how they navigate through a page when they’re lost or irritated, and when they exit.
The following questions are typically addressed by insights from the data analysis to acquire a deeper understanding:
It is simpler to identify interface and user experience problems (bugs, poor language, poor navigation layout, etc.) after evaluating user behavior data. This makes it simple to improve the product’s user experience, boosting sales and customer retention.
Top 16 Best User Behavior Analytics Tools And Software
In this article, you can know about User Behavior Analytics Tools here are the details below;
1. UXtweak
An all-in-one UX research platform called UXtweak is packed with effective tools for enhancing the usability of websites and apps, from prototypes to finished products. At every point of the development cycle, it is intended to carry out usability testing, information architecture research, and user behavior analytics.
You can use the extensive collection of user behavior analytics tools provided by UXtweak to assist you in making data-driven decisions that enhance user experience and boost retention. You can use this tool to run usability testing, produce heatmaps, watch session replays, and perform other types of research to see how consumers interact with your product.
Key Features
- Uncontrolled usability tests
- Prototype evaluation
- Testing of mobile apps
- Tool for Sorting Cards
- Test Tool for Trees
- The preference test
- 5-second trial
- Tool for user surveys
- First-Click Evaluation
- Heatmaps and session recording tool
Try out these UXtweak user testing demonstrations as a respondent:
User opinions and ratings
The following evaluations are exclusively based on Capterra reviews of the tool:
- 4.9/5 for the whole
- Usefulness: 4.8/5
- Support Quality: 5 out of 5.
Pros
- UXtweak offers a choice of data visualizations that will provide you with plenty of information about the behavior of your users and advanced statistics that are simple to understand.
- Participants will be sought from 155M+ User Panel
- Using the recruiting widget, you can convert actual website users into testers.
- Easy setup with a simple UI
- Free offer
Cons
- Only 10 languages are supported
Prices and Plans
For minor tasks, a free, time-unlimited plan is offered. A Pro package is also available for at $80/month, payable yearly.
2. Contentsquare
With the use of Contentsquare, organizations can better understand hidden client behavior and provide better experiences. Zone-Based Heatmaps, Journey Analysis, Session Replay, Impact Quantification, AI Insights, Struggle Analysis, visualizations, and user recommendations are just a few of the jobs it can complete.The team may use the real-time insights provided by the studied data to enhance the online experience, boost client satisfaction, and spur growth.
Key features
- Google Analytics
- Creation of prototypes
- User Experiences
- Integrations With Third Parties
- Reporting/Analytics
- Import/Export of Data
- Usability Evaluation
- Recording of Screen Activity
User opinions and ratings
The following evaluations are exclusively based on Capterra reviews of the tool:
- 4.8/5 on the whole
- Usefulness: 4.4/5
- Support Quality: 4.9/5
Pros
- Its report tool provides both extremely general and very specific user behavior insights.
- It connects to applications like Google Analytics.
- Provides extremely effective visual representations of the data, making it understandable, simple to analyze, and impactful.
- Customer service that responds.
Cons
- Bugs are common in software.
- When ingesting data from a wide range of external campaigns, has performance concerns.
Prices and Plans
For a fixed fee of $24 per month, Contentsquare helps you run more efficiently and convert users more quickly. There is no free plan offered by it.
3. Heap
Heap is a user behavior analytics solution that, by giving you a thorough view of your customers’ entire digital experience, enables you to swiftly enhance conversion, retention, and customer satisfaction.
Using the full potential of your user data with over 100 integrations to advance analysis, you can observe every action taken by every user on your product or website and get guidance on the adjustments that will have the most impact on your business.
Key Features
- Replay of the session
- Illuminate
- User Experiences
- User Groups
- Charts & Dashboards
- Capture
- Mobile
- Enrichment
- Integrations
User opinions and ratings
The following evaluations are exclusively based on Capterra reviews of the tool:
- 4.5/5 overall
- Usefulness: 4.2/5
- Support Quality: 4.2/5
Pros
- Monitors every user activity with configurable dashboards and reports
- Simple to implement and set up
- Extremely logical and user-friendly
- Effortlessly integrates with other apps.
Cons
- Setting up specific events and segments takes time.
- Reports sometimes take a while to return.
Prices and Plans
With their free plan, Heap enables you to comprehend your user’s whole journey and identify blind spots. They also have a premium plan, with annual billing beginning at $24,000.
4. Mouseflow
Mouseflow is a tool for user behavior analytics that is used to improve website conversion rates. Mouseflow gives you the ability to track the sessions of visitors to your website, create six different types of heatmaps for all of your pages automatically, set up funnels to see where and why visitors leave, use form analytics to boost lead generation, and launch feedback campaigns to get to know your visitors better.
Key features
- Replay of the session
- Funnels for conversion
- User Reviews
- Heatmaps
- Forms
- Friction Rating
User opinions and ratings
The following evaluations are exclusively based on Capterra reviews of the tool:
- 4.7/5 overall
- Usefulness: 4.6/5
- Support Quality: 4.6/5
Pros
- Fantastic customer service
- Very simple to put up and operate. No learning curve exists.
- Excellent heat map functionality that analyzes visitor behavior across several factors to rapidly identify the strengths and shortcomings on any website.
- It has a good user experience and is user-friendly.
Cons
- Prices are a little high.
- Sometimes, session replay videos have loading issues.
Prices and Plans
With their free plan, Mouseflow enables you to keep track of what’s occurring at each stage of your consumers’ journey. With their subscription plan, which starts at $31 per month, you may also optimize your website with confidence.
5. FullStory
A user behavior analytics platform called FullStory combines deep session detail, rich product analytics, and collaborative features to give real-time insights that reveal opportunities for online and mobile experiences.
FullStory provides organizations with all the data necessary to make wiser decisions that reduce friction and improve user experience, enabling them to understand what’s working and what isn’t.
Key features
- Irritability signs
- Charting the user journey
- Dashboards
- User groups
- Conversions and funnels
- Session recordings
User opinions and ratings
The following evaluations are exclusively based on Capterra reviews of the tool:
- 4.6/5 for the whole
- Usefulness: 4.4/5
- Support Quality: 4.3/5
Pros
- Utilization is quite simple.
- Provides detailed graphics with correct user data
- Viewing sessions that have been recorded on your website or product is simple.
- The ability to keep a trail of past visits using their IP, cookie, etc.
Cons
- It is rather pricey.
- Running live session replays with connection issues
Prices and Plans
With its 14-day free trial, Truestory assists organizations in identifying and uncovering user complaints without jeopardizing user privacy. It offers paid plans that begin at $300 per month.
6. Crazy Egg
A service called Crazy Egg helps organizations examine customer behavior across email and ad campaigns.
Teams may use the platform to look into customer journeys, find different audience segments on different web pages, and spot problems like clumsy form design or confusing navigation. Design teams can set up particular objectives to test websites using the A/B testing tool.
Key features
- Heatmaps
- Recordings
- Testing A/B
- Traffic Study
- Errors Monitoring
- Surveys
User opinions and ratings
The following evaluations are exclusively based on Capterra reviews of the tool:
- 4.5/5 overall
- Usefulness: 4.5/5
- Support Quality: 4.2/5
Pros
- Straightforward to integrate with outside applications
- A/B testing and heat maps are excellent.
- Very simple to use and comprehend
- Provides excellent reports with useful user information.
Cons
- Taking hours to watch session recordings and make notes is time-consuming.
Prices and Plans
With its 30-day free trial, Crazy Egg provides useful information through a variety of tools to help you make decisions that will improve conversion and user experience on your website. It offers a basic paid package that costs $24 per month.
7. Hotjar
Hotjar is a user behavior analytics platform that assists companies in gaining insights from their consumer data. By swiftly identifying the correct users and setting up interviews with the least amount of hassle, Hotjar provides you with a straightforward, visual solution to identify, collect, and express user needs.
With its variety of capabilities, you can comprehend your users’ behavior and produce engaging experiences that provide results.
Key features
- Heatmaps
- Records of sessions
- Feedback
- Surveys
- User encounters
- Integrations
- API Hotjar
- Funnels
- Dashboard
- Highlights
- Trends
- Samples of surveys
User opinions and ratings
The following evaluations are exclusively based on Capterra reviews of the tool:
- 4.7/5 overall
- Usefulness: 4.6/5
- 4.5 out of 5 for Support Quality
Pros
- It is quite inexpensive.
- It is incredibly simple to use and set up.
- Outstanding client service
- Combines with outside apps
- User interface that is really simple and intuitive
Cons
- It could be challenging to interpret the user data.
- Lengthy loading times because of repeated scrolling
Prices and Plans
With its free plan, Hotjar’s great heatmap features allow you to learn important things. The plus plan for it starts at $39 per month.
8. Amplitude
Amplitude is a user behavior analytics tool with cross-platform user journey monitoring, user behavior analysis, and segmentation capabilities that assist businesses in seeing every step users take in a single view and zoom to comprehend the meaning and motivation behind their actions. This is another User Behavior Analytics Tools.
Amplitude’s behavioral analytics provides solutions to challenging product problems like which user behaviors encourage repeat visits. What effect has your most recent release had? Etc.
Key Features
- Integrations
- Audience Control
- Behavior Chart
- Data Management
User opinions and ratings
The following evaluations are exclusively based on Capterra reviews of the tool:
- 4.6/5 for the whole
- Usefulness: 4.1/5
- Support Quality: 4.4/5
Pros
- Fantastic for mobile app analytics
- It features a fluid user interface.
- The plan is free.
Cons
- There is a significant learning curve.
- Has certain restrictions when aggregating numerous events using the “join” capability.
Prices and Plans
With its free plan, Amplitude gives you access to the data and insights you need to take action and encourage growth. It offers a paid plan with a monthly entry price of $995.
9. Userpilot
With the aid of behavior-driven product experiences, Userpilot’s user behavior analytics solution assists product, UX, and customer success teams in increasing user adoption. At every stage of the user journey, Userpilot assists product teams in delivering individualized in-app experiences to boost growth metrics. This is another User Behavior Analytics Tools.
Key Features
- Growth Suggestions
- Activation Layer
- User Reaction
- Reporting/Analytics
- Usability Evaluation
User opinions and ratings
The following evaluations are exclusively based on Capterra reviews of the tool:
- 4.6/5 for the whole
- Usefulness: 4.5/5
- Support Quality: 4.7/5
Pros
- Fantastic customer service
- It is a simple tool to use.
- Has a clear and easy user interface
Cons
- It is rather pricey.
- Can be slow as a result of software issues.
Prices and Plans
With its 14-day free trial, Userpilot assists in keeping the product experience pertinent based on your user persona and in-app behavior. It features a basic plan with annual billing that begins at $299/month.
10. Smartlook
For digital products, Smartlook is a user behavior and qualitative analytics software that explains the motivations behind users’ activities. Why do customers leave? Alternatively, why don’t they use that feature.
With features like always-on visitor recordings, heat maps that depict actual user behavior, automatic event tracking, and conversion funnels that indicate behavioral trends, Smartlook helps you get rid of the guesswork. Smartlook explains the reasons for user behavior.
Key features
- Records of sessions
- Heatmaps
- Events
- Funnels
- Accident reports
- Cross-platform
- Analytics for mobile apps
- Online tracking
User opinions and ratings
The following evaluations are exclusively based on Capterra reviews of the tool:
- 4.7/5 overall
- Usefulness: 4.7/5
- 4.5 out of 5 for Support Quality
Pros
- Incorporates an outside application
- Has a fairly straightforward user interface.
- Has a no-cost plan
Cons
- Bugs can cause mistakes in reports.
- Failure to allow users to generate custom tags for faster identification
Prices and Plans
With its free plan, Smartlook enables you to watch user recordings to gain clear insights. The pro plan starts at $55 per month as well.
11. Inspectlet
A user behavior analytics tool called Inspectlet aids companies in keeping track of every activity customers take on their websites. When a visitor uses your website, Inspectlet records recordings of them so you can watch everything they do. View each mouse click, scroll, and keystroke made on your website. You won’t ever have to wonder again how precisely people are using your website. This is another User Behavior Analytics Tools.
Key features
- Recording of Sessions
- Adaptive Heatmaps
- Testing A/B
- Feedback polls
- Analytics Form
- Error tracking
User opinions and ratings
The following evaluations are exclusively based on Capterra reviews of the tool:
- 4.0/5 overall
- Usefulness: 4.2/5
- 3.5 out of 5 for Support Quality
Pros
- The analytics features and session records are dependable and simple to utilize.
- Easy and quick to set up
- It has a fantastic pricing scheme.
- The user experience is smooth.
Cons
- Poor customer service
- When tags don’t function properly, it’s challenging to use the search filter.
Prices and Plans
With their free plan, Inspectlet enables you to ascertain the motivations behind a user’s actions. Their pro package costs $39 a month and is available.
12. CleverTap
An analytics and automation platform called CleverTap helps you keep your most valued users and increase client lifetime value. To help you create a genuinely tailored customer experience, CleverTap integrates audience analytics, omnichannel interaction, and product A/B testing. Its automation solution also feeds you campaign data in real time on a single dashboard.
Key Features
- Insights & Analytics
- Segmenting Users Automatically
- Integrated Engagement
- Orchestration of the journey
- Campaign Enhancement
- Lifecycle Management
User opinions and ratings
The following evaluations are exclusively based on Capterra reviews of the tool:
- 4.4/5 overall
- Usefulness: 4.3/5
- Support Quality: 4.4/5
Pros
- Provides real-time statistics and insights
- Excellent for optimizing for mobile devices
- It is simple to use and set up.
Cons
- The user manuals can occasionally be very challenging to understand.
- It is rather pricey.
- Does not permit integration with third-party programs like Whatsapp
Prices and Plans
With its 30-day free trial, CleverTap provides real-time analytics to identify user trends and monitor habits. It has a fixed-rate plan with a monthly minimum of $99 available.
13. Lucky Orange
You can learn better about what visitors are doing on your site thanks to Lucky Orange’s dynamic heatmaps and session recordings. You can use AB testing to identify bottlenecks and other UX problems and come up with solutions. This is another User Behavior Analytics Tools.
As you collect qualitative information from visitors who interact with your test variants using the Survey tool, which enables you to create on-page polls at no additional cost, Lucky Orange employs Google Optimize integration to track activity on various test variants.
Lucky Orange
- Records of sessions
- Adaptive Heatmaps
- Surveys
- Live Talk
- Overview Insights
- Funnels for conversion
- Analytics Form
- Profiles of Visitors
- Announcements
User opinions and ratings
The following evaluations are exclusively based on Capterra reviews of the tool:
- 4.7/5 overall
- Usefulness: 4.7/5
- Support Quality: 4.7/5
Pros
- The team benefits from daily email updates on website traffic.
- Has a highly user-friendly interface and is simple to set up.
- One account may have several clients who are not charged separately.
Cons
- Bots frequently provide false information, which might change the outcome.
- Is a learning process.
- The live function doesn’t always seem to perform well when there is a lot of traffic.
Prices and Plans
With their free plan, Lucky Orange provides a mechanism for you to gain information on the users of your website. Additionally, it is incredibly affordable, with paid options starting at $18 per month.
14. Google Analytics 360
The main goal of Google Analytics 360 is to find effective content by offering insights on user behavior interactions with websites & apps. Simplified overviews & reports are displayed on the forum’s consolidated dashboard. To provide all-around overviews of client activities, the system incorporates with other programs, like CRMs and POS systems. This is another User Behavior Analytics Tools.
Machine learning is operated by Google Analytics 360 to find patterns and trends in customer data. It finds consumers with high possibility for revenue as well as the material that draws the most customers. Intelligent data analytics offer shareable reports that have the opportunity to make both comprehensive and synoptic summaries.
Key Features
- Analytics and automation
- Reporting
- Publicity Workspace
- Explorations
- Data Management and Gathering
- Governance of Modern Data
User opinions and ratings
The following evaluations are exclusively based on Capterra reviews of the tool:
- 4.7/5 overall
- Usefulness: 4.1/5
- Support Quality: 4.1/5
Pros
- The ability to simultaneously log into numerous accounts
- It is adaptable to different company types and industries.
- Very user-friendly
- It moves through data quite quickly.
Cons
- Some functionalities aren’t applicable in certain foreign nations.
- When done by oneself, troubleshooting takes time.
Prices and Plans
You may take free action using user insights with Google Analytics 360. It’s a no-cost tool.
15. Pendo
A user behavior and product analytics solution called Pendo aids organizations in understanding why customers interact with them, buy from them again, and succeed. Provide thorough product analytics to your teams so they may make data-driven decisions. This is another User Behavior Analytics Tools.
Learn which features people utilize and which they ignore, and observe how they interact with the complete range of your products. It is impossible to foresee all conceivable user paths. Without any instrumentation or labeling, Pendo starts tracking all usage as soon as it is installed.
Key Features
- Analytics
- Mobile
- In-app Directions
- Portfolio Insights for SaaS
- Feedback
- Integrations
- Roadmaps
- Syncing Data
User opinions and ratings
The following evaluations are exclusively based on Capterra reviews of the tool:
- 4.5/5 overall
- Usefulness: 4.1/5
- Support Quality: 4.6/5
Pros
- It combines tracking of the Net Promoter Score, in-app guidance, and product statistics.
- It offers a simple and user-friendly interface.
- Installing the “tracking snippet” functionality takes little time.
Cons
- It can take a while to set up.
- There is a understanding curve to fully utilize it.
Prices and Plans
With its subscription package, which starts at $2000 billed annually, Pendo assists you in tracking consumer activity. Small teams can get started using their free trial version.
16. UX Sniffer
By studying actual user behavior, UX Sniff enhances a website’s user experience. It automatically recognizes and reports unusual user activity, such as repeatedly clicking or scrolling around a webpage. This is another User Behavior Analytics Tools.
Key Features
- Records of sessions
- Heatmaps of websites
- Feedback tool
- On-site analysis
- User opinions and ratings
The following rankings are based on Capterra reviews of the tool:
- Overall – 4.2/5
- Usefulness: 4.6/5
- 4.5 out of 5 for Support Quality
Pros
- Very user-friendly and intuitive.
- Excellent reporting capabilities
- Real-time monitoring of unusual user behavior
Cons
- Does not have a lot of features
- Navigation can lag during session recording
Prices and Plans
UX Sniff has a free plan that helps you uncover user behavior in real time. They also have a paid plan that is affordable at $9 per month.
Leverage these tools to understand how users engage with your product or website and enable your design team to design a delightful user experience for your product
What to consider when choosing a user behavior analytics tool?
After providing an overview of the user behavior tools you can use to learn about your users, it can become confusing to pick the right tool when you need to carry out a user test. The ultimate aim of these tools is to reduce friction, improve user retention, drive sales and conversions, and increase overall product loyalty.
Keep the following in mind when choosing a user behavior analytics tool:
- Does the software have specific features that fit my goals?
- Is the user interface intuitive enough for me?
- How is the learning curve? Is it easy to set up and use?
- Is this tool within my project’s budget?
It is important to highlight the goals of the project or test you want to carry out before choosing any tool. Ensure that you use the right user behavior analytics tool that suits your needs in order to simplify your product or website’s UX.
Wrapping up
Building a great product does not stop at acquiring new users or customers alone, retention and user adoption allow any business or product to stay ahead of the competition. It is important to always stay informed on how users engage & interact with your product in order to keep retaining them.
User behavior tracking is critical since it allows you to collect data on how users engage with your website, therefore, understanding why they make certain actions and decisions. Start user behavior tracking today with UXtweak Session Recording tool! Create a free account and watch how your users interact with the product, generate heatmaps, uncover where they click, scroll and what frustrates them.
FAQ: Behavior Analytics Tools
What are the best user behavior analytics tools?
How to do user behavior analytics?
Are there free user behavior analytics tools?