The Definitive Guide to Social Media Marketing in 2020


Social Media Marketing is a digital marketing strategy that helps brands and businesses optimize their presence on social platforms. From branding to promotions, from awareness to relationship management, social media marketing helps brands in a major way. With more than three billion active users on social media, no brand can afford to ignore these platforms.

In this article, we are going to look at some critical questions about Social Media Marketing Services in 2020-

  • What are some of the high rewarding strategies that brands should use on social media in 2020
  • How can social media marketing services play a big role in driving real sales and revenues
  • Which are some of the social platforms, which brands should target on social media in 2020
  • A list of the best content ideas for social media marketing services in 2020. This includes content forms and types

Social Media Marketing Services: What to look for in 2020?

Social media is a highly dynamic and ever-changing field. What was considered as a best practice today might become obsolete the next year. We look at the top five highlights that brands should look out for in 2020.

  1. Declining Organic Reach-

One of the biggest changes that are likely to dominate the social media world is the declining organic reach. As social media giants encourage brands to spend more and more on ad spends, we are seeing declining organic reach. This means that strategy, engaging posts, data and content creation needs to work to counter this declining reach problem.

  1. The right Content Creation and Social Media Strategy-

Average is not going to cut it anymore on social media. This is because social media companies and users have plenty of content to pick, choose, engage and consume. Given this factor, it is important that content stays right at the top of any brand’s priority list. Videos, Live sessions, UGC content are going to score high on every brand’s content creation process.

  • The role of Influencers on Social Media-

The year 2019 saw the Influencer Marketing industry come under severe criticism. This was based on investigations, which revealed how the top social media influencers were buying followers and engagement to hike their prices from brands. The year 2020 is going to define this aspect of the industry even further.

  1. The Rise and Rise of Pinterest-

With more than 250 million users already, Pinterest is already one of the biggest players in the social media industry. However, 2020 is going to be even bigger for the company. Pinterest is slowly becoming a force to be reckoned with. This is coinciding with Facebook declining in popularity among a major section of the developed world.

  1. Tik Tok and the rise of Celebrity culture on social media-

Towards the second half of 2019, Tik Tok emerged as a strong contender to established players, especially in developing countries. Bytedance, the parent company of Tik Tok is looking to advance its operations in a major way, especially in countries like India. Even Facebook CEO, Mark Zuckerberg had to acknowledge the growth of TiK Tok in press statements and interviews.

The Best Social Media Marketing Services Strategies to pursue in 2020

As we have already mentioned, being a highly dynamic domain, social media strategies keep evolving. This is why it is important for brands to stay on top of their game by following the best social media marketing services strategies in 2020.

  1. Working with Nano-Influencers-

It is important for brands to pursue ling term engagement with Nano-Influencers and engage more meaningfully with their followers. This also eliminates the risk of working with influencers who have inflated followers and engagement figures. Nano influencers have less than 10k followers, but command highly engaged followings.

  1. Focussing on Facebook Live and Instagram Live-

In terms or reach and engagement, Facebook Live and Instagram Live will continue to enjoy high dominance. This means that brands should look to create more Live content. This is primarily because live content is considered more authentic, credible and trust worthy. Brands who are not doing live sessions will be compromising with their social media performances.

  • The Rise of E-commerce on Instagram-

Even though the Facebook store has been in operation for quite some time, it has never been able to be successful. However, when Instagram announced that it is working on a direct shop function and testing it with a few select brands, everyone stood up and took notice. Brands should use Instagram to push forth their sales strategies in a much more direct manner.

  1. Appeal to and attract Generation Z-

Gen Z are the newest entrants to be born in the social media world. They are much more advanced and conscious as compared to the millennial generation. They also tend to favour brands, which raise their voice on social issues of a meaningful nature. This is why brands have started experimenting with much more edgier content strategies. Brands who wish to be successful on social, need to tailor make their content for Gen Z.

  1. Working with AI, Data and AR-

Big data governance, Artificial Intelligence and Augmented Reality are going to dominate social media in 2020. This is why brands need to pay attention to these aspects and leverage the same to enjoy the first mover’s advantage. AR is also going to be a big player when it comes to E-commerce.


There is no doubt that social media is one of the most powerful platforms of digital marketing. The platforms have immense scope for changing the fortunes of brands. The right social media can become a brand’s only channel for multi-million dollar marketing and sales.

Can you share with us what you think are some of the biggest trends that are going to dominate social media platforms in 2020? Let us know in the comments section below.