Marketing has become an important part of online business. Email marketing for eCommerce business has become essential as without email marketing strategy it is impossible to build better relations with customers and achieve better growth with Ecommerce mobile app development. There are various ways in which the company can achieve better results, below are some of the best practices that the company or business can follow to connect with new customers and retain existing customers.  

Welcome Email 

When new subscribers sign-up for the Ecommerce newsletter, they always look forward to hearing from the company or business. Hence, the best time to reach customers is as soon as they sign-up and this is the time when they wait for the email from the company. 

Regardless of the way such as website or Ecommerce mobile app development, it is always better to send a welcome email to new subscribers to let them know more about Ecommerce websites. With welcome email, companies can also set expectations and also segment customers based on their likes to improve future communication with the customers.  

Personalization for Target Segments

There is always more than one target audience that the company aims to reach. It’s common for service or product to appeal to different segments of the population. But it is also possible that a company is not able to reach the entire audience with just a single message, this is where personalization can play an important role. Personalization can improve clicks, rates, and engagement and also reduce unsubscribe, spams and bounces. 

Moreover, sending personalized emails with content for each segment is one of the best ways to keep subscribers engaged and happy. Personalization can play an important role in Ecommerce email marketing. 

Offering Discounts to Loyal Customers

Keeping the most loyal customers coming back on the ecommerce website is possible with the loyalty program. Companies are also offering discounts with the Ecommerce mobile app development to retain existing customers. Offering coupons and exclusive discounts is one of the easiest and quickest ways to build loyal and committed customers. Some messages should be special for loyal customers so that they can feel more connected with the Ecommerce website. By letting loyal customers know their special status, Ecommerce sites can build strong relationships with existing customers. 

Sending Promotional Sales Emails

The Ecommerce company should focus on promotional sales that can help to bring in new subscribers. Holiday and seasonal-themed sales email campaigns is one of the best ways to attract subscribers who have not yet moved from window-shopping to buying the product. Ecommerce websites can also provide coupon codes that can be applied to the cart to easily avail discounts. 

Creating Well-Designed and Responsive Emails

All the emails by Ecommerce websites should be well-designed and responsive, right from welcome emails, to discounts and promotional emails, as well as transactional emails. Well-designed and responsive emails need to be visually appealing, easy to understand, should look good on mobile with Ecommerce mobile app development, and text should capture readers’ interest. 

Testing Email Marketing Campaigns 

Split testing email is one of the best ways of testing email marketing campaigns. Split testing emails include taking the original version of the email and testing it with another version of the email by changing the single element in the email such as subject line, Call-to-Action, or any part of the design or some line in the email. 

Sending Abandoned Cart Email

Many shoppers abandon carts, however, this doesn’t mean that these sales are gone. If the Ecommerce site is collecting the email address and tracking the usage of the site, then the next step is to send abandoned cart emails in case shoppers leave without completing the purchase. Here the Ecommerce site and Ecommerce mobile app development can also use constant contact email marketing automation features along with the integration of other services to get the best results possible.  

Getting Reviews from Engaged Customers

Reviews can act as the specific form of proof on how the ecommerce site is performing. When there are engaged customers who are buying from the site and also clicking on the emails, then the ecommerce site can reach them and ask for a review. With the reviews, the site can also make some changes based on the needs of the customers. 

Growing the Email List

Every year, the subscribers list declines by some percent both in the website and in Ecommerce mobile app development, this means that it is important to keep getting new subscribers and continue the growth of email lists. There are many places to provide options to grow email lists such as headers, sidebars, footers, etc. Besides these, there are some other places to capture leads such as catching customer attention during the checkout process by asking customers to subscribe to your newsletters or promotions, another way is to ask customers to sign-up during transactional email.

Referral Program

Word-of-mouth is one of the oldest forms of powerful methods of marketing. Hence, referral programs can be an excellent addition in the marketing toolbox. With the help of referral programs, leads to the Ecommerce website come through someone in their own network whom they trust. Moreover, some research studies have also found that people trust recommendations from the people they know more than advertisers. 

Sending Notifications About Wishlist or in-Stock Items

It is a great idea to let the shoppers or customers sign-up and be notified about the product upon the availability of the product which is currently not in the stock. Allowing shoppers to make a wishlist can also help the ecommerce website to send emails to customers about availability or discount on the same product and other updates on the product. 

Email Marketing Automation to Follow-up With Leads

Email marketing automation is one of the best ways to keep email marketing consistent and scalable. The ecommerce website can set email automation to perform various tasks such as sending welcome emails, notifying customers about the products they were looking for and left in the cart, sending special offers on birthdays and anniversary to shoppers, promoting webinars or events, sharing content, and other such tasks. 

The aforementioned email marketing tips can help the Ecommerce business to boost their sales and build better relations with customers. Along with this, tracking the results is also important to create a successful Ecommerce business and also make any changes if necessary. Email marketing can help both ecommerce website and Ecommerce mobile app development to enhance customer experience and serve in a better way. 

Author’s Bio:

Ritesh Patil is the co-founder of Mobisoft Infotech that helps startups and enterprises in mobile technology. He loves technology, especially mobile technology. He’s an avid blogger and writes on the mobile application. He works in a leading mobile app development company with skilled iOS and Android app developers that have developed innovative mobile applications across various fields such as Finance, Insurance, Health, Entertainment, Productivity, Social Causes, Education and many more and has bagged numerous awards for the same.