With millions of apps prevailing in the market space now,  it is very obvious that your company would want to build a mobile app that helps to boost the online presence of your brand.

The app economy is set to reach $189 billion in revenue by 2020, and with time spent in apps nearly doubling over the past two years, there’s no denying the massive opportunity for businesses to expand their reach through app development.

Considering an app strategy for your small business is essential in order to increase the customer base, brand popularity, profits, sales, and revenue generation. A mobile app helps your business find multiple growth opportunities and generates huge revenues.

But before you start- it’s important that you do a rigorous assessment to decide whether you should invest in a mobile app.

For a mobile app to succeed, a small business must truly understand the app’s goals, its target audience, and the resources needed to build and maintain the app  says Clutch.

By following these steps, you can avoid launching an unnecessary mobile app that doesn’t benefit your business.

If your small business decides to build a mobile app, it’s essential that you clearly set your goals and target audience. Do not build an app just because everyone else has one.

In this blog, we will look at 5 ways to decide if your business needs a Mobile App.

Are Your Customers Asking For a Mobile App?

You wouldn’t start making an app just like that. You’re probably building it to make money, right? So, if your customers are asking for a mobile app, use the agile development technique to build a mobile app productively and quickly. Build an app that meets your customers’ requirements.

If your customers are not asking for it, but you still want to make an app, find specific areas where there is a scope for improvement. Your business may benefit from the app as there could be a bottleneck in your product which can be opened with a mobile app. 

Test your market to see if it’s a profitable idea and strategize how to capitalize on it. – Ben Lee, Rootstrap

Will The App Help in Expanding Your Customer Reach?

Here is one of the ways to decide if your business needs a Mobile App. Analyze well if your app is effectively able to engage users in your services. Make sure that the app you are going to build will be able to expand your customer reach.

Only a great app can allure more users to your services and compel them in staying hooked. This is why companies these days are using mobile apps as an important strategy for customer retention resourcifi.com.

Mobile is a minimum bar for consumer adoption and customer retention, and if done well, multiplies your reach. Michael McCormick, Salesforce

Does An App Fit The Nature of Your Product?

Wondering, should your business build a Mobile App? Here is how you can decide. Not every company needs a mobile app. Before building a mobile app, make sure that the app meets your business requirements and the nature of your product.

Developing an app for your business depends mainly on the,

  • People using your product,
  • Nature of the product, and
  • Types of services your business offer

If your business does not need to interact with people for engaging them with your services and products, then you certainly don’t need an app.

If your clients communicate daily with your business, then building an app is a good idea to make the process more convenient Ivailo Nikolov, SiteGround.

What Are The Needs of Your Users?

Before you start building a mobile app for your business, carefully analyze the requirements of your customers. Then, make sure that the app will meet those needs. Studying users’ needs is one of the best ways to decide if your business needs a mobile app.

If your business requires the users to interact occasionally, then mobile-first web design is sufficient. In case the users need to interact daily, then developing a mobile app for your business would be the right approach.

You should focus more on solving the users’ needs than on building cool technology. Kathy Keating, Apostrophe, Inc.

Does your App have At Least Three Mobile-Specific Uses?

Everyone wants to build an app that can boost their business profits. If your app fails to monetize, what’s the use of building it. Clearly, everyone wants to have a slice of the booming app economy. 

If you want to generate revenue from your app, it’s important that your app should be valuable to your customers. By rendering a personalized user experience, your app can increase customer engagement and stand out from other apps prevailing in the market. Here are some statistics to supports the fact,

  • 71% of consumers feel frustrated when a shopping experience is impersonal
  • 36% of consumers say retailers need to do more to offer personalized experiences. 
  • 91% of consumers say they are more likely to shop with brands that provide offers and recommendations that are relevant to them. 
  • 80% of consumers are more likely to make a purchase from a brand that provides personalized experiences. 

Consider these factors for knowing how to know if your business needs a mobile app.

    • Will the app provide convenience to your users? 
    • Will the app offer a better personalization? 
    • Will it be location-sensitive and -specific?
    • Can it use built-in mobile features to drive user experience?

The Bottomline

Many mobile app owners make this mistake. They start with the app development without considering its pros and cons. 

After following these 5 ways to decide if your business needs a mobile app, you can surely create a successful app. Careful assessment before making an app helps create a great app that will help in increasing your customer reach and business profits.