If you’re a proficient marketer, most likely, you’ve visualized setting up your agency and building an enterprise that accords you freedom and a feeling of accomplishment.

Sadly, most people don’t go a further step to actualize their dreams simply because they lack insight into what is required to get started. However, if you fall into this category of people and don’t know where to start, then worry no more. This article will discuss at length the significant steps involved in creating a marketing agency from scratch. This article will also discuss the exact blueprint the leading marketing agencies used to propel themselves to the top.

That said, here is a step-by-step guide on how to start a marketing agency.

Step 1: Educate Yourself

Before anything else, it’s necessary to enlighten yourself and grasp much more information regarding digital marketing for companies. Learning is a continuous process even for the most successful marketing firms. You can expand your digital skills and further complement your career with online courses and resources from premier learning institutions. Therefore, consider investing your time and resources in learning. This will give you an extensive understanding of the industry in addition to building your marketing skills.

Some of the marketing concepts you need to understand fully include SEO, creating online funnels, PPC (pay-per-click), email marketing campaigns, and many more. In addition, you might want to gain an insight into content marketing and graphic design.

Once you’re conversant with that, then you can proceed to identify your niche.

Step 2: Find Your Niche

Competition is extreme in the marketing industry, and therefore it’s prudent to find what sets your firm apart to help you blossom.

This can be done by choosing to provide a specialist service that will go all the way to helping you build a reputation of being an expert in the provision of services in a given type of marketing.

Marketing companies can provide an array of services for TV, print, radio, digital, among other forms of media.

As a marketing agency, you can specialize in the following:

  • Search engine optimization (SEO) entails optimizing pages to rank on top of search engines when an online search is performed.
  • Content marketing – This is online information composed for specific audiences about products or services.
  • Pay-per-click advertising – This online marketing campaign involves creating and sharing clickable links on various platforms to promote a brand.
  • Email marketing – This involves the sharing of promotional content through email.
  • Guest blogging – It involves the creation of content for blogs and linking to sites
  • Event marketing – This is designed purposely for popularizing events.

You can also concentrate on the kind of marketing your company will develop – will it be for business to business (B2B) or business to consumer (B2C)purposes?

  • Business to business (B2B): Your marketing agency can decide to create promotional content to help other companies be well-positioned within their respective industries or aim at other companies.
  • Business to Consumer (B2C): With this marketing strategy, your agency would be liable for creating promotional information targeting consumers directly.

If creating a marketing agency solely to supplement your income, then you might want to evaluate the kind of services you’ll offer, explore the possibility of working on specific one-off undertakings or consider working routinely for the same clients for a prolonged period.

Regardless of the niche you choose, it’s necessary to have a definite, distinct focus so that people can get to understand what your company does and what sets it apart from its competitors.

Initially, it’s prudent to set up your company around one main service and do it perfectly. This should be the case until you’re ready to expand your enterprise to offer additional services, diversifying your agency.

Step 3: Perform Competitor Research

When venturing into business, it’s crucial to have an insight into how you will rank against your rivals. By performing thorough research on your competitors, you will get to understand measures to take to outwit them.

To perform a competitor evaluation, you will need to use the exact keywords your agency would use online. Downscale your competition to about 10-20 competitors.

Once you have spotted your competition, look into how they are earning their money. On top of that, you can get to understand the strategies they are using and what is successful.

Some of the commonly used monetization methods include:

  • Selling a tangible or virtual product
  • Commission, coaching, donation
  • Advertising, lead generation, affiliate sales

For every competitor, ensure to identify two or more methods.

Once you have established how they earn money, then you can figure out their content marketing approach. Review their social media pages, blog posts, and SEO. Is the content in the form of videos, blogs, or podcasts? Regardless of the format used, have a close look at how they connect with their audience. Depending on your findings, you can either choose to embrace a similar content marketing technique or adopt a different one.

Step 4: Launching a Website

Prior to launching your website, it’s essential to take note of the content and competitors. Moreover, you need to determine how you will find consumers for your enterprise. Further, to run your site successfully, you will need a domain name and host provider.

Step 5: Build a Portfolio

With a new digital marketing firm, it can prove challenging to get reviews and popularize your agency name out there. Initially, you can kick off by providing free services in a bid to earn trust from your customers and ultimately lure prospective customers.

A great portfolio entails:

  • Comprehensive case studies
  • Client testimonials
  • Snippets or Headlines
  • Future goals for that client

You want to prove to your clients that you can deliver exceptional results consistently. Ensure your portfolio is authentic and not concealing the truth.

Step 6: Have a Social Media Presence

When launching a digital marketing company, you need to be active on social media. Creating social media accounts on various social platforms is free, so it’s prudent to take advantage of this. You can reap big from organic lead generation, networking with clients and possible customers, and then expand your business coverage.


Although creating and running a marketing agency is not a walk in the park, the discussed above blueprint and an effective agency software will help turn your dream of owning a successful digital marketing agency into a reality.