So many inexperienced business owners tend to view their advertising budgets as a mere conglomeration of costs. However, creating exposure for a brand isn’t just an expense. It’s an investment that will make all the difference between an organisation’s success or failure. After all, if you’re unable to spread the word on your offerings, you won’t achieve the desired revenue.

However, that’s not to say that you shouldn’t find ways to minimise your expenditure without compromising the results. As a startup, it’s unlikely that you’ll be able to make a profit, much less break even if you don’t manage your resources right. To this end, here are some cost-effective marketing tips that you should know as a fledgling business.

Use social media

Whether it’s uploading photos of your offerings or creating video tutorials, you’ll want to make use of social media to step up your marketing efforts. Beyond helping a brand generate a buzz for its products and services, the platform is an excellent way to keep both existing and potential consumers engaged. Best of all, it doesn’t require a sizable commitment of financial resources.

Hire the services of web designers

These days, a website has become necessary for any business to reach any measure of success. Most consumers depend on the internet for their needs nowadays, after all. And having a well-designed website can help you ease prospective customers into your company. It is for this reason that you should invest in expert services.

However, be sure to hire one that is close to where your business is based. For example, if your business is located in the Oxford area, a reliable agency for web development in Oxford like can make it easier for you to maintain better lines of communication with the service provider more than you would have otherwise.

Frequently engage in customer communication

The importance of communication between a business and its customers can’t be overstated. It’s impossible to market effectively to your target audience if they have no idea of your offerings or how the consumers think. So whether you engage with prospective and existing customers alike through email or social media, always communicate with them. It can offer insights that you otherwise wouldn’t have been able to get.

Learn to network

Consumers would instead do business with companies they’re familiar with. There are no two ways around this. As such, you must learn to increase your contact and network with other enterprises. Doing so won’t just benefit your business by presenting you with more opportunities to meet vendors and suppliers to lower your costs. But it can also open you up to a broader market. So don’t be afraid to network.


Contrary to what some might think, marketing doesn’t need to be expensive to be effective. By keeping the tips laid out above in mind, you’ll be able to generate enough exposure for your business to reel in more customers to the fold. And as a result, increase your sales and revenue.