As a digital marketer, you must have to catch-up on new tactics and trends to secure the customer base.

The statistics say that  7,000 marketing technologies are there in a competitive market. Daily, there are several trends and technologies that are emerging. Adopting them will allow you to stay on the top.  Many companies are following many solutions to keep up their brand name, but, not all of them succeed.  Hence, there is no point in wasting time and effort in solutions that do not comply with profit. 

The digital marketing agency is best for amplifying your online brand. They can let you establish a successful and long-lasting business with them, consequently, you can achieve your business goals effectively. 

The benefits of opting for the digital marketing agency do not end here; they are accountable for Google ads, email, socials, display ads, apps, affiliate marketing, online PR, etc.

Many digital agencies are there in the market, you can pick one just like that. There is a need to follow the right tactics to get the best one.  So, before thinking to secure the best digital marketing agency, there is a need to manage the online goals of your business. Below, we have curated a list of digital goals, find out: 

  • Building brand awareness/engagement
  • Creating a qualified pipeline of leads
  • Improving sales
  • Customer Engagement
  • Increasing the conversion rate
  • Lessening bounce rate
  • Growing organic traffic
  • Website Redesign
  • Reputation management
  • App downloads

Hence, Choosing a Digital Marketing Agency is a smarter and daunting job, you have to look after a lot of points and fundamentals. Here, in this article, we will unleash the general checklist that you have to consider before hiring them.  Keep on reading to find out!!

  • Is the agency have credibility?
  • Does the agency share the testimonials, case studies, and references?
  • Is the agency certified? Do they have a partnership with Google? And do they have any communication sources with LinkedIn, Facebook, and other social media handles?
  • How do you find contact with the agency? Do they follow any protocols to communicate?
  • Is the agency providing ongoing reporting and are they tracking the measures?
  • Are they providing full control of the analytics and social channels?
  • Do they have any area of expertise to meet the digital marketing goals?
  • Which strategies they are following? Blackhat or Kosher? 

After knowing which measures you need to keep in mind while hiring the agency, there are some checklist points that will assist you in determining the most reliable digital marketing agency for your business.

7 Checklist Points to Consider Before Hiring a Digital Marketing Agency

Outline Your Goals

The primary thing that you have to consider while starting your process of securing the digital marketing agency for your business, you have to outline your objectives. The questions outlined below should be asked, like; 

  • Why do you want to hire an agency?  
  • What do you want to achieve with your brand?  
  • Do you want your brand to be luxurious or do you want to boost the social media presence? 
  • Do you have enough budget?
  • Does the agency has the experience and talent in the areas you require?

Know their experiences in:

  • Keyword research
  • SEO
  • Web design
  • PR
  • Graphic design
  • Advertising (digital and traditional)
  • Media buying
  • Content marketing
  • Inbound marketing
  • E-commerce
  • Analytics
  • Marketing automation
  • Lead generation

By keeping these points in mind, you can begin your venture for a suitable digital agency for your brand.

Ask For Recommendations

Taking assistance from Google cannot work all the time. There are other ways as well. Asking for suggestions also works.  Any digital marketing agency can publish fake reviews to be on the top of SERPs. Taking the decision in hush and rush cannot be correct always. So, there is another way- you can ask your family and friends about the agencies, they are more true and highly efficient. 

If in any case, the offline social network is not able to provide you valuable advice, then ask the online social world. From Twitter, Facebook, and LinkedIn, you can grasp as much as knowledge as you can.  Taking advice from the online network can assist you to list the trustworthy, efficient, and reputed digital marketing agency.

Analyze the Portfolios and Case Studies

After finalizing the digital marketing agency, examine their previous experience (portfolios) and case studies. Know which type and style of industries they worked earlier with and find out if they have any experience in the industry. Which mediums they use to improve customer performance and revenue at the same time. Carrying out this research will give insights into the work effectiveness.


The digital marketing agency you are choosing must have a transparent work method. They must be available to you whenever you need, and brief all about the work progress. 

The agency must summarize the customers with the development in the project; it makes the process seamless. This gives rise to accountability, transparency and also, if any change is required then that can be done on time. 

Arrange Face-to-face Meeting

The communications done on phone calls and emails are quick and easy. But, do you think they can create a healthy relationship with the agency and the customers? Hence, setting up a face to face meeting with the digital marketing agency should be practiced. It is a beneficial deal for your brand growth.  

Communicate with them about the ethics, goals, objectives, and the other means you should use for business development. The digital marketing agency should provide a comfortable window of time regularly where the customers can interact with and meet. The ways, like; over video conference, phone or WhatsApp should be followed to ensure productive communication.  


The company should determine independently the budget they spend on digital marketing. The general budget includes third party tool cost, ad spend,  agency retainer, etc.  The seasoned digital marketing agency should find out how to spend and allocate productively.  

You can also, acknowledge the agency regarding how they would know the cost of product and expenditure.  In addition, you can ask them to arrange your meeting with some of the customers and know if they are happy with the way the budgets are allocated. Most significantly,  discover whether the agency is sticking successfully to the monthly budget.

Visit their Website and Company

It is necessary to look into their website if they have followers or not and if it is SEO-friendly or not. If you find that they are inadequate to serve their own agency suitably then this is not the right choice for you. Analyze them on every social media handle, like, LinkedIn, Twitter, Facebook, etc.

Additionally, visit the agency to know their working environment, infrastructure, employees, and determine if they can speak a lot about it.

Wrapping Up

Finding the leading digital marketing agency requires a lot of attention because it is the only effective and right strategy that can spread your name even if you are offering quality products and services. 

In this article, we have mentioned the checklist that you need to consider while looking for the agency. We wish you will get the best one!!

So, do not waste more time depending on the other unproductive ways. Go for it and refine your business now!!

Hopefully, you liked this article!! In case, we have missed something then let us know in the comment section.  Queries and suggestions are welcome. Thanks for reading!