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5 Tools to Evaluate the Performance of Hashtags

Do you use hashtags in your social media feeds? Are you aware of the immense potential any hashtag hold?

Speaking of the current scenario of the marketing world, ‘Hashtags’ are widely used by every marketer, but they are not enough to convert your campaigns into success. 

How do Hashtags Help in Social Media Marketing?

Well, hashtags not only help in generating user-generated content but also in keeping an eye on how your particular or multiple hashtags are performing on various social media platforms.

With social media activities revolving around hashtags, what you can do to know which hashtags works best with your target audience?

The answer to this is monitoring & evaluating the progress of hashtags regularly with the help of the most effective tools.

To make it simpler for you, we have penned down a comprehensive guide of the analytics tools to discover useful hashtags for your campaign, along with measuring the performance of hashtags.

For instance, imagine you have created a hashtag ad campaign, and now you want to know what your audience is saying or thinking about it  

Best 5 Hashtag Analytics Tools for Your Social Media Campaigns

Brands indulging in the creation of ad campaigns for social media already know the immense power of hashtags.

So, the best way to know their performance to improve the online reputation of your company by tracking hashtags.

Here is a list of 5 best hashtag analytics tool for your brand.

#1 Taggbox

One of the most popular user-generated content platforms i.e. Taggbox helps brands and businesses in collecting & curating social media feeds (via a hashtag) into a single feed which can be displayed as a social media wall

This tool aims to encourage user-engagement, boost sales, build trust & loyalty, and more amongst the customers to help brands survive in the tough marketing world.

Also with highly advanced features, Taggbox offers an Analytics option that allows you to regulate the performance of your displayed/embedded hashtag feeds in terms of total posts, total clicks or impressions, public or private feeds for your hashtag, etc.

In addition to this, brands & businesses can also understand the sentiments of their potential customers with the help of Taggbox Analytics. That means you can track the performance of your social media feeds using this tool.

#2 Hashtracking

Want to use powerful hashtag tracking to track and evaluate conversations across Social Media?

Hashtracker is a real-time hashtag analytics tool to perform simple, intelligent & powerful social media tracking. 

This tool deep-dive monitoring options, such as you can compare different hashtags to know their maximum reach, create reports of all the hashtags that have been re-tweeted and mentioned, etc.

Also, you can get the last 24 hours data of your hashtags with the help of Hashtracker that comes with flexible subscription plans to meet your needs.

#3 Hashtagify

Be it searching real-time data about any hashtag on Instagram & Twitter, boosting your social media strategy through hashtag marketing, or monitoring aggregated analytics and build custom reports; Hashtagify is one such tool that lets you perform all of these activities.

In addition to this, Hashtagify also displays the time when your hashtag is mostly used, how it is performing time and about top influencers that are using them, help you to find top hashtags related to your brand or event, and so on.

After doing all this, you can choose an apt hashtag for your brand and set up a campaign for your Instagram & Twitter. 

#4 RiteTag

Providing real-time feedback and recommendation about a hashtag, the RiteTag tool judges all the hashtags that have been used by your brand on social media platforms. 

This is because brands must evaluate the performance as well as relevancy of their social media feeds.

Another advantage of using RiteTag is that helps you to enhance the reach of your social media posts by signing into your social media handles like Twitter.

If you want to get an idea about other trending and related hashtags, then this is the perfect tool for you.

#5 KeyHole

Are you looking for a tool that helps you in all aspects of digital marketing such as social media, SEO & content marketing?

If yes, then KeyHole is another great tool to measure your social media campaigns & hashtag analytics.

This tool not only track data accurately, measure all the hashtag metrics (like impressions, reach, etc) in real-time but also calculate campaign ROI.

So don’t wait to prove the impact of your hashtags and create compelling reports on time to calculate the success of every campaign with data.


The increasing usage of hashtags has made it extremely important for brands to leverage them in their marketing campaigns. 

Don’t shy away to take help from the aforementioned hashtag analytics tools to monitor your hashtag and build a strong community platform. 

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